# Marketing Strategy

Finding profit opportunities: the environment shapes, and is shaped by, marketing strategy. (Courtesy of Prof. Birger Wernerfelt.)

### Instructor(s)

Prof. Birger Wernerfelt

### MIT Course Number

15.834

### As Taught In

Spring 2003

### Level

Graduate

### Translated Versions

繁體字

###

Some Description
Instructor(s) | Prof.
As Taught In | Spring 2002
Course Number | 2.24
Level | Undergraduate/Graduate
Features | Lecture Notes, Student Work

## Course Description

## Course Features

- Selected lecture notes
- Assignments: written (no examples)

## Course Highlights

A comprehensive set of lecture notes, along with course assignments, may be downloaded.

## Course Description

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.

Objectives

1. Identify, evaluate, and develop marketing strategies.
2. Evaluate a firm’s opportunities.
3. Anticipate competitive dynamics.
4. Evaluate the sustainability of competitive advantages.

## Related Content

## Course Collections

See related courses in the following collections:

### Cross-Disciplinary Lists

- Entrepreneurship Courses

### Find Courses by Topic

- Marketing

Birger Wernerfelt. 15.834 Marketing Strategy. Spring 2003. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: Creative Commons BY-NC-SA.

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