# Calendar

LEC # | TOPICS / READINGS
I. What is Marketing Strategy?
1 | Introduction.
2 | Coors. Harvard Business School Case #9-388-014.
II. What is Finding Profit Opportunities Strategy?
3 | Prelude. Harvard Business School Case #9-373-052.
4 | The Walt Disney Company: The Entertainment King. Harvard Business School Case #9-701-035.
5 | Nintendo & Sega. Harvard Business School Cases #9-795-102 & 9-795-103.
6 | Browser Wars. Harvard Business School Case #9-798-094.
III. Creating Competitive Advantage
7 | Wernerfelt, Birger. "An Efficiency Criterion for Marketing Design."
8 | EMI and the CT-scanner (A). Harvard Business School Case #9-383-194.
9 | Nutrasweet (A-G). Harvard Business School Cases #9-794-079,?,085 (B-G given out in class).
10 | Flightsafety (A-B). Harvard Business School Cases #9-799-113 & 9-799-114 (B given out in class).
11 | Wal-Mart Stores, Inc. Harvard Business School Case #9-794-024.
12 | Mid-term Exam.
13 | Marks and Spencer. Harvard Business School Cases #9-391-089 and 9-391-090.
IV. Challenging Competitive Advantage
14 | Collis and Montgomery. "Resources and Rents."
15 | Southwest Airlines (A). Harvard Business School Case #9-575-060.
16 | Head Ski. Harvard Business School Case #6-313-120.
17 | Complaint Letters.
18 | SAS (A). Harvard Business School Case #593-001-1.
19 | Fox. Harvard Business School Case #9-387-096.
20 | E-trade. Stanford Case #M-286.
V. Creating Corporate Advantage
21 | Collis and Montgomery. "Creating Corporate Advantage." Harvard Business Review. #98303.
22 | Costco Companies. Harvard Business School Case #9-599-041.
23 | Newell. Harvard Business School Case #N9-799-139.
24 | Final Lecture.
25 | Final Exam / Paper Due.